Helping clients from all over the world level up their communication, branding, and digital strategies. Run by silviaferpal, an award-winning designer with 10+ years of diverse experience in both consultancy and client-side roles.

Museum of everyday pleasures for Laconicum

Laconicum, a well-established multi-brand skincare and makeup ecommerce platform, transforms into the “museum of everyday pleasures” through our rebranding initiative. Our design principles emphasize clean, minimalist lines reminiscent of a gallery, using white space to highlight each product as a piece of art. This approach not only showcases the beauty and uniqueness of each item but also creates an elegant and serene browsing experience.

We inspire a better life, celebrate culture, and encourage curiosity. With clear and confident communication, Laconicum makes people feel special with an indie luxury touch while maintaining a light-hearted and approachable tone. Detailed product narratives, akin to museum placards, enrich our customers’ understanding and appreciation. This rebranding effort elevates Laconicum’s image, deepening its connection with curious and pioneering minds.

2024
Brand, digital, narrative